the performance network

As classic, above-the-line advertising media as well as print and broadcasting media near the state of stagnation, the online advertising market, on the other hand, has continued to prosper over the years. This is especially true of performance-based campaigns due to extensive transparency and the unique selling proposition the internet has to offer. In order to meet the change in customer demand the performance network GmbH was founded in the fall of 2008 as a holding company. This company emerged from the former Direct Relation Group - well known as a full service supplier of direct and dialog marketing services that also united specialised companies within this business sector.

Booming GmbH focuses their efforts on the entire spectrum of online-marketing activities. These include, for example, search machine optimisation (SEO) and marketing (SEM) and affiliate and web analytics. mailandsale GmbH covers the entire spectrum of e-mail marketing and innovative shipping solutions. The start of the new subsidiary, display performance GmbH, in January 2009 nicely rounds out the communications network with an important, specialised service company. The newly founded company advises their customers in all matters regarding media planning, purchasing and optimisation of display advertising online and within the TV segment. Through the employment of their own Ad-Network it is possible to position advertising material on a number of premium websites, reaching the targeted groups and optimized in real time.

With this new holding structure the performance network - the only network in Germany - is able to offer its customers and agents the complete value-added chain of online marketing in connection with data services and the integration of above-the-line media.